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Marketing Procurement Group

A dedicated group of people who volunteer their time to promote marketing and purchasing.


What is the SKG?
Created in 2005 in order to advise and develop best practice in the Marketing Procurement arena for the benefit of CIPS members

The Group has members from various private, public sector and charity organisations with a high interest in the development of best practice process and behaviours which deliver value for money in this specialist and high profile area of commercial spend

We welcome anyone with an interest in marketing procurement to join us when vacancies become available

What does the group do?
On behalf of the procurement profession, the SKG will develop best practice guidance to CIPS, and provide strategic insight around Marketing Procurement

Formal links with related organisations in the Marketing Procurement sphere.

The Group will:
Build a professional network to ascertain what Purchasing Marketing Professionals want and need from CIPS and the SKG

Use social media tools to encourage debate and share information

Provide input into CIPS training programmes for Marketing

Understand the common agendas with key trade bodies to facilitate the advancement of best practice procurement

What will the SKG offer members?
Continually review and update documentation on the CIPS website

Attend CIPS Branch meetings to raise awareness of the SKG and encourage wider participation

Provide input into the CIPS overall syllabus, as requested

Have a proactive public image working with CIPS PR department to raise the profile and debate of Marketing Procurement

Meet regularly to discuss current key issues and engage with guest speakers to ensure continual market trend awareness


Items of Interest

Guidance for CIPS members on buying commercials production services

AAR Group Agency-Cost Benchmarking Survey 2017

Digital Marketing Buyers Checklist

The Benefits of De-Coupling

Marketing Spend Info - Public v Private Sector

Signpost to Aberdeen Group Marketing Materials and Services Spend report

Ten habits of highly-effective marketing procurement managers

Marketing procurement tweeters you should know

IPA Adapt programme - P for Performance 

The Good Pitch

PR Procurement toolkit


On Thursday, 3rd November 2016, the CIPS Marketing Procurement Special Knowledge Group teamed up with Karmarama, a top creative agency, and the Market Research Society, to hold an event called 'Making Sense of Buying Marketing Services', to share the benefit of their experience to help buyers gain a better understanding of the key topics when buying Marketing Services.

The event was aimed at those new into marketing procurement or those who were interested in finding out more.

The presentations and video of the event are below..  

If any members would like the SKG to present similar events, or you would like to see other areas covered by the group, please send your suggested topics to either Emma or Tina (see Contacts):


Event Agenda

Planning - Agency

Planning - Procurement

Creative - Agency

Creative - Procurement

Production - Agency

Production - Procurement

Market Research



Tina Fegent
Committee: SKG Marketing and Purchasing
E-mail: tf@tinafegent.com

Emma Scott
CIPS Representation Manager
E-mail: emma.scott@cips.org